NLL partners with AXIA

The National Lacrosse League (NLL) today announced a new, multi-year partnership with AXIA Time as the “Official Timepiece of the NLL” and the presenting partner of the upcoming 2024 NLL Finals presented by AXIA Time that starts this Friday between the defending NLL champion Buffalo Bandits and the Albany FireWolves.

Full Release can be found HERE

A quick scan of the Xfinity guide shows only game 3 on the ESPN family of networks and that is game three.

Games 1 and 2 being relegated to ESPN Plus.

RIPTIDE PARTNER WITH SANDS CORPORATION

The New York Riptide announced today that Sands New York (Las Vegas Sands) will become the team’s presenting partner for the remainder of the 2023-24 NLL season, plus the 2024-25 NLL season. The multi-year agreement comes into effect today.

The Riptide turf will be updated to feature the Sands New York logo, and a brand-new Sands New York VIP section can be found at each Riptide home game moving forward. Sands New York insignia will be featured on the backs of Riptide jerseys, both home-and-away, and Sands New York decals will be featured on each player’s helmet.

Full release can be found HERE

Sponsorship and Revenue Panther City

Interesting photo posted by Panther City this morning. If these number are close to accurate. Guess we will not have to concern ourselves with Panther City attendance numbers for awhile.

PlayUp grows Texas presence with Panther City Lacrosse Club partnership

PlayUp today announced a groundbreaking agreement with the Panther City Lacrosse Club of the National Lacrosse League (NLL).

The agreement sees PlayUp become Panther City’s first sports gaming partner. The relationship also designates PlayUp as a Panther City Founding Partner, Fantasy Sport Partner, and eSports Partner, in a deal that is believed the be the largest team sponsorship arrangement in NLL history.

The agreement also includes a market access element. Should sports betting become legalized in Texas in the future, the partnership could potentially lead to market access for PlayUp in what would be one of the most lucrative markets throughout the U.S. The market access would be subject to Panther City Lacrosse Club receiving a sports betting license and pending requisite regulatory approvals.

 

The partnership represents PlayUp’s first Texas based sponsorship and will include the following promotional elements to increase brand awareness to Texan sports fans:

Prominent logo placement on the Panther City jersey
Branding opportunities on the media banner backdrop, team website and commercial opportunities during locally broadcasted games
VIP hospitality to further enhance PlayUp’s unparalleled customer service offering
In stadium branding including a main entrance brand station, on-field logos and board signage at regular season and post season home games

You find the full release HERE

Guaranteed Rate partners with the NLL

Guaranteed Rate will have an exclusive partnership that includes a branded jersey patch on all NLL referees, in-arena signage at NLL games and a full array of digital activations and traditional broadcast placements.

You can find the full release HERE

Wolf Athletics becomes the official goal and equipment sponsor of the NLL

You can find the full press release HERE

Wolf Athletics website can be find HERE

Something interesting in the league press release. Why do we feel this could turn out to be absolute disaster, if it comes to pass.

Strategic Partner – A Brand New Goal
Under this new partnership, Wolf Athletics’ first major endeavor, alongside the NLL’s Board of Governors and Competition Committee, league office, and individual teams and players, will be to collaborate to redesign the official game goal. This will involve significant research and development, and its introduction into the NLL is subject to Board of Governors approval. “The strategic objective for this advancement in redesigning the game goal, after decades without major advancement is multi-faceted. We will be looking to create a modern look, improve the vision for players, referees, broadcast, and fans, which creates more dynamic and exciting play, while dramatically improving game-play consistency and generating new revenue opportunities for the league,” states Brian Lemon, EVP Lacrosse Operations at the NLL.

Under Armour exits Lacrosse

Under Armour has parted ways with it’s lacrosse licensing partner Team 22. Team 22 was founded by retired lacrosse legend Paul Gait.

The end of of the licensing agreement with Team 22 also likely means Under Armour’s logo will no longer appear on equipment used by the National Lacrosse League. Through its partnership with Team 22, Under Armour has supplied NLL teams with apparel, footwear and equipment since 2013.

Team 22 and the NLL renewed their partnership in October. Now, it’s likely that the NLL will be using gear provided by Gait Lacrosse. A spokeswoman for the league declined to comment.

NLL NAMES AT&T AS FIRST-EVER WIRELESS TELECOMMUNICATIONS PARTNER

So the NLL finally got around to announcing what CNBC broke last week.

You can check out the league release HERE and the CNBC article HERE

 

National Lacrosse League continues sponsorship streak with AT&T deal

You can read the full article from CNBC HERE

AT&T gets the rights to the NLL MVP award. (yawn)

With the deal, the NLL reportedly increases its ad revenue to six million per season, with with five or six more deals in the works. If those deals come to fruition ad revenue could increase to nine million per season.

Interesting tidbit Partners, are responsible for picking sales, marketing, and promotional responsibilities for the league.

Turner and NLL split profits from advertising and subscription revenues from Bleacher Report Live.

The league roughly grosses $50 million a year.

GEICO Extends Partnership with National Lacrosse League for Full 2019-20 Season

Press Release

It’s multi-year agreement worth six figures per CNBC.