NLL AND BETMGM EXTEND AND EXPAND SPORTS BETTING PARTNERSHIP

You can find the full release HERE

As part of the agreement, BetMGM and the NLL will work together to provide odds for regular season and post-season NLL games in the 2021-22 season. In addition to receiving exposure through the NLL’s expanded broadcast partnership with ESPN and ESPN+, BetMGM will have significant in-arena presence in NLL venues. BetMGM also will be fully integrated into the league’s social media and digital activities. The partnership will be activated through organic broadcast integrations, redefining the way sports betting is supported through league partnerships.

SPORTS INTERACTION BECOMES NATIONAL LACROSSE LEAGUE’S OFFICIAL SPORTS BETTING PARTNER IN CANADA

The full release can found HERE

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, announced a partnership with Sports Interaction as the official sports betting partner in Canada. The deal will launch today on NLL broadcasts on TSN throughout Canada.

“We have been developing the NLL Sports Betting platform as a new line of business throughout the last 20 months and betting partners are a key part of the platform. We are excited and honored to bring back a renewed relationship with Sports Interaction that will take our collective marketing efforts to a new level and grow our respective businesses through an engagement platform for our fans as our Official Canadian Sports Betting Partner,” said NLL Commissioner Nick Sakiewicz. “We know this partnership will continue to grow our engagement with casual and diehard fans of the NLL, as well as attract new fans who enjoy and have become fans of the high voltage action and fast pace of the NLL game.”

Sports Interaction will be prominently involved in TSN’s NLL broadcasts by entitling the League’s Game of the Week. These select games will be aired across TSN’s linear channels throughout the regular season. Sports Interaction will also receive exposure in arena for NLL games in Canada, and the partnership will be supported on all NLL social channels. Integrations will begin with this weekend’s games.

 

Some Las Vegas sportsbook operators don’t want league data

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NATIONAL LACROSSE LEAGUE ANNOUNCES GAME INTEGRITY PARTNERSHIP WITH GENIUS SPORTS

Press Release

Raise your hand if you knew you could bet on NLL games? Anyone? Second why would you want to?

You can find out more about Genius Sports HERE

Betting on NLL games

At some point in the near future. Fans just might have the opportunity to bet on National Lacrosse League games.  At least that is the word from Turner President David Levy at CES 2019.

 

Gamble on NLL Games

Press Release

From the press release.

Through this partnership, Sports Interaction is introducing NLL into its online-gambling market, enabling Canadian sports-wagering enthusiasts to place bets on each of the NLL’s nine teams throughout the U.S. and Canada. Entering into the online-gambling market through this partnership is the latest in a string of digitally focused moves by the NLL to enrich the spectator experience.

 

“We’ve made a commitment to providing fans with full access to the NLL – offering a firsthand look at the sport via players’ wearable technology, airing live digital broadcasts on our newly launched NLL TV, and pursuing ongoing initiatives to upgrade the fan experience,” said Nick Sakiewicz, Commissioner of the National Lacrosse League. “Partnering with Sports Interaction and Mohawk Online enables us to continue making strides toward providing a fully immersive spectator experience.”

 

Why do we feel this will not be a successful endeavor.