How The New York Riptide And The National Lacrosse League Have Maintained A Presence While Being Shut Down

You can read the full article HERE

Some tidbits from the Forbes article.

Some of the bubble concepts have been repurposed, such as “enhancements for the experience for the at-home viewer,” including second-screen options, as well as integrating sports betting into the broadcast.

The league’s relationship with the Riptide is a crucial one.

“Having a professional team there obviously is critically important to us,” Berman said. “From a business perspective, having a team in the New York metropolitan area is hugely important because media partners and sponsors, many of whom are based in New York City, are able to observe and learn about the NLL through the performance of the Riptide.

“We work very closely with the Riptide to use their game experience,” she added, “to expose potential partners or investors, expansion owners, etc. to the NLL and to box lacrosse.”

If the NY Riptide are critically important to the league. Maybe the league should work with the Riptide on getting fans in the stands.