From the press release.
Through this partnership, Sports Interaction is introducing NLL into its online-gambling market, enabling Canadian sports-wagering enthusiasts to place bets on each of the NLL’s nine teams throughout the U.S. and Canada. Entering into the online-gambling market through this partnership is the latest in a string of digitally focused moves by the NLL to enrich the spectator experience.
“We’ve made a commitment to providing fans with full access to the NLL – offering a firsthand look at the sport via players’ wearable technology, airing live digital broadcasts on our newly launched NLL TV, and pursuing ongoing initiatives to upgrade the fan experience,” said Nick Sakiewicz, Commissioner of the National Lacrosse League. “Partnering with Sports Interaction and Mohawk Online enables us to continue making strides toward providing a fully immersive spectator experience.”
Why do we feel this will not be a successful endeavor.
LaxScoop 